Integrated campaigns. Real business impact.
Strategic marketing communications professional with 10+ years of experience creating and executing integrated demand-generating campaigns for life sciences companies. I turn complex ideas into compelling marketing that drives engagement, revenue, and real business impact.
Integrated marketing campaigns, events, and digital programs built for the life sciences industry.
Planned and executed integrated marketing tactics for AFO's largest annual event, driving $10M in demand generation and 212 qualified leads.
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Planned and executed a rolling seminar series across the US and Canada introducing the new ICP-MS 9500, combining technical education with hands-on customer experiences.
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Led promotional strategy for six alternating-week Atomic and Molecular Spectroscopy webinar series, driving registrations and pipeline through ON24.
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Planned and executed exclusive VIP events for top accounts — including a private evening at Disney California Adventure Park and a private suite at a Houston Astros game.
View case studyMore than a decade of experience connecting scientific innovation with the audiences who need it.
Strategy and execution across demand generation, email, content, digital programs, product launches, and customer engagement.
End-to-end programs spanning major industry conferences, technical seminar series, webinars, and high-touch customer events.
Management of a $1.5M annual marketing budget, $10M in event-influenced demand generation, and sustained year-over-year lead growth.
