Jozalyn Gregor

Marketing Communications Specialist — Demand Generation & Events
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Nashville, TN · jozalyngregor@gmail.com · linkedin.com/in/jozalyngregor

Professional Summary

Strategic marketing communications professional with 10+ years of experience creating and executing integrated demand-generating and customer engagement campaigns for life sciences companies. Leads projects, orchestrates in-person and virtual events, and owns multimillion-dollar budgets across multiple product lines. Supports strategic initiatives that drive process improvement and efficiency.

Areas of Expertise

Marketing Communications Campaign Management Event Management Lead Generation Marketing Analytics Social Media Marketing KPI Tracking & Reporting Process Improvement Budget Management Audience Segmentation Project Management Cross-Functional Communication

Professional Experience

Regional Field Marketing Communications Specialist
May 2022 – Present
Agilent Technologies · Wilmington, DE
  • Partner with marketing program managers to execute region-specific marketing campaigns while contributing to content development, tactic selection, budget tracking, performance measurement, and ROI reporting. Manage a $2.5M annual marketing budget.
  • Planned and executed field marketing events and customer engagement programs that drove $10M in demand, including ASMS (AFO's largest annual event), generating 212 qualified leads and 27% YoY growth in 2025.
  • Led a rolling NPI seminar series across the US and Canada introducing the new ICP-MS 9500, generating 682 leads and 113 sales opportunities.
  • Directed promotional strategy for six alternating-week Atomic and Molecular Spectroscopy webinar series via ON24, generating 296 leads and $737K in open opportunity value.
  • Planned and executed exclusive VIP customer events — including experiences at Disney California Adventure Park and a private suite at a Houston Astros game — to strengthen relationships with top accounts.
  • Leveraged Eloqua, Salesforce, and ON24 to support campaign execution, audience targeting, lead management, and performance reporting.
  • Built cross-functional relationships that aligned sales and marketing strategies with business goals.
Services Inside Account Manager
Mar 2019 – Apr 2022
Agilent Technologies · Wilmington, DE
  • Managed a portfolio of 200+ customer accounts across the New England territory. Partnered with product specialists, service delivery managers, and instrument sales teams to drive customer retention and growth.
  • Managed service contract renewals and new business development.
  • As team lead for the US East SSD group, drove process improvements, training, and collaboration.
  • Instrumental in achieving the #1 Territory YoY during tenure.
  • Achieved AFO Excellence Club recognition for exceeding 120% quota.
  • Generated $250K+ in new agreements as an H1 2021 New Business Top Performer.
Customer Support Representative
Feb 2016 – Feb 2019
Agilent Technologies · Wilmington, DE
  • Managed multiple territories, supporting reps with quoting, contract upsells, and customer inquiries.
  • Led service entitlement queue projects, providing weekly performance reports to management.
  • Trained and mentored new employees, ensuring accuracy in orders, agreements, and invoicing.

Education

BA, Communication (2015)
Shippensburg University of Pennsylvania — ACEJMC accredited program, emphasis in Public Relations, concentration in Marketing

Tools & Technologies

Marketing & CRM
SAP & Salesforce CRM, Spotfire, Google Analytics, Cvent, ON24, Eloqua
Creative & Project Management
Adobe Creative Suite, Canva, CapCut, Asana