Customer relationships built somewhere other than a conference room.
Exclusive VIP events for top accounts — from a private evening at Disney California Adventure Park during ASMS 2024, to a private suite at a Houston Astros game during NEMC — designed to pair real relationship-building with genuinely memorable experiences.
Each invitation is designed within Agilent's brand guidelines — corporate marketing provides the templates and visual system, and my work fits event details and messaging within that framework.
ASMS 2024 · Disney California Adventure Park, Anaheim
NEMC · Houston Astros vs. Toronto Blue Jays, Daikin Park
Why it worked
Top accounts get invited to a lot of things. A VIP event only earns their time if it offers something a standard sales meeting can't — an evening at Disney California Adventure Park during ASMS, or a private suite for an Astros game during NEMC, gave customers a genuine reason to say yes.
What I owned
End-to-end planning and execution: venue and logistics coordination, invitation design within Agilent's brand system, shuttle and transportation logistics for attendees, and coordination with sales to make sure relationship-building translated into pipeline afterward.
Working within budget
Memorable doesn't have to mean expensive. Each event was planned against a set budget, which meant getting creative with vendor negotiation, guest list strategy, and venue selection to deliver a genuinely unforgettable experience without overspending.